Re- Release is the new trend in Kollywood

Last Updated: Fri, Mar 23, 2012 04:29 hrs

The legend Sivaji Ganesan’s Karnan that re- released last week in limited screens including upmarket multiplexes has turned out to be a super hit. Box-Office baron MGR’s Kudiyiranthu Kovil which also re-released the same week had a huge repeat audience.

Re-releasing old classics and proven box-office hits has been happening from time immemorial. What made the all new Karnan click with the audiences is that the film was repackaged in digital format, which seems to have worked.

Now this Friday (March 23), writer, director, actor and producer Cheran is experimenting. He is re-releasing debutant director Sankagiri Rajkumar’s critically acclaimed Vengayam which released about six months back.

Cheran said : “ I decided to re-release Vengayam which was not successful at the box-office, as I thought there is something unique and positive in the film. It was not properly released and could not reach the masses. Now I’m trying to give it one more try at the box-office, as I’m sure people will watch it this time.”

Meanwhile the critically acclaimed Aranyakandam which won two national awards is also getting ready for a re-release. SP Charan producer feels though the film bombed, the word of mouth was very good for the film and it became a cult classic.

The February 2012 release MUK, which was butchered by the censors and was released with ‘U’ certificate to get tax benefit is now getting re-released.The film is going for a certificate change, as the makers are going to bring back the censored scenes and go for an ‘A’ certificate!

Similarly half a dozen Tamil films which released in the last one year but did not garner box-office success but got decent reviews are getting re-released. 

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