Balu (Naga Chaitanya) is a brilliant student. He is egocentric and can`t digest anyone doing better than him.
Maha Lakshmi (Tamannaah) comes to the city from a village and joins the same collage where Balu studies. Maha Lakshmi who is poor in studies works hard and tops Balu in collage to be loved by Balu who is her close relative. On the other hand, Balu thinks her love as infatuation.
As the movie progresses, misunderstanding crops up between them and both chose their own paths. They wanted to show their supremacy and decide to find different partners. The movie then explains how they realize their love for each other and unite.
Naga Chaitanya`s performance is average. His performance in the collage scenes is good, but he needs to improve a lot in emotional scenes and dance numbers. His looks are good and costumes are apt.
Tamannaah performed well as Maha Lakshmi. But, she too failed to give her best in emotional scenes. She looked gorgeous in traditional Langa voni or Sarees, though presenting adequate oomph.
The guy who played Ajith performed well. Tara Alisha who acted as Swapna has a very limited role. Naresh, Vijay Kumar, K R Vijaya justified their roles.
Dharmavarapu Subrahamanyam, Rajesh and MS Narayana acted well in humorous roles.
Director Sukumar is generally known for unique characterization when it comes to the protagonist. Sukumar started the movie well and kept the tempo going till the intermission bang. The movie is neat with entertaining screenplay till the first half. Scenes involving kids, collage scenes and Balu, Tamannaah outsmarting each other are entertaining. But the second half receives a sudden fall. The director is exhausted with creativity then, and prediction takes place.
Devi Sri Prasad`s music is average, but with a powerful exploit in some stretches. Editing by Karthika Srinivas is good. Cinematography by Prasad is an asset. On the lines of Dil Raju`s Kotha Bangaru Lokam, the director used vibrant colors to present various romantic moods. Screenplay is lagging in the second half, which comes as a big drawback to the venture.
The movie holds good chances of luring the youth in this mid summer season. Otherwise it will be difficult for 100 % Love to wade through.