Rise and rise of Vadivel!

Last Updated: Sun, Oct 21, 2007 06:10 hrs

Who is the hottest star in Kollywood? Well, it’s Vadivel. The comedian is dark and ordinary looking, but has awesome reach in rural Tamilnadu, known as B & C centers in trade circles. People buy tickets in these areas just to see him on the screen, and his coarse humour and dialogues have become a part of Tamil film folklore.

The man from Madurai has graduated from playing side roles to the main comedian to becoming the lead comedian in superstar films, in the last 20 years! Along the way he turned a full fledged hero with Simbudevan’s Imsai Arasan 23am Pulikesi, which turned out to be a blockbuster. Made at a cost of Rs 4 crore, it is rumoured to have minted Rs 12 to 14 crores from its theatrical rights in Tamilnadu!

Now Vadivel is doing Indiralokathil Na Azhagappan, once again a fantasy comedy. It is going to be the costliest comedy film ever made, in which sets put up by Thotta Tharani will cost a cool Rs 5 to 7 crore! Vadivel’s salary is said to be a mind blowing Rs 2.25 crore, and he has given bulk dates and is also providing a lot of input and suggestions to make it better.

Meanwhile his bread and butter come from doing sidey roles in other hero films, for which he works on daily wages. He is India’s highest paid daily wage worker, reported to be charging Rs 3 to Rs 5 lakhs depending on the film. Remember posters of Maruthamalai, Seena Thaana had larger than life mug-shots of Vadivel on it than the real heroes of the film! A film like Piragu with newcomers has even the newspaper ads with his face on them, that’s Vadivel’s power!

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