It is confirmed that Kamal Haasan and his Raj Kamal Film International (RKFI) will directly release his magnum opus Viswaroopam in theatres. RKFI has now started booking theaters in Tamil Nadu for Vishwaroopam which will be the big Pongal release on January 11.
A few days back there were rumours that Kamal had tied up with a major DTH player to have a simultaneous release in theaters and on television.
The Tamil Nadu theater organisations is said to have protested and the plan was quietly shelved.
A veteran distributor is helping RKFI to get good screens. Viswaroopam has already been censored with an UA certificate.
The promotions for the film will start from December 7 when the audio of the film will be launched in three key cities in Tamil Nadu.