Oscar winning music director AR Rahman is undoubtedly one of the biggest brands in India.
In Tamil Nadu, his home state he is a phenomenon with a terrific mass reach.
The makers of Rockstar which has youth icon Ranbir Kapoor and Nargis in the lead and is directed by Bollywood’s hot and happening Imtiaz Ali is cashing in on Rahman to create an opening in TN.
Rockstar is being distributed by Abirami Mega Mall whose last release RA.One was pretty lukewarm in TN inspite of Rajinikanth’s one minute cameo. Rockstar and RA.One are marketed by Eros International.
AR Rahman’s music for the film has created a big buzz around it and the advance booking in Chennai city for Rockstar is encouraging.