Rs 9 Cr for satellite rights?

Last Updated: Fri, Jun 14, 2013 06:49 hrs

Powerstar Pawan Kalyan and director Trivikram`s film is creating huge interest in its production stage. 

The film which is yet to be titled has been sold for a record price to a leading entertainment channel. Reliable sources informed us that the price is a whopping Rs 9 Cr. This happens to be the highest amount that a television channel has paid for the telecast rights of a Telugu film so far. 

This film is produced by BVSN Prasad in collaboration with Reliance entertainment, who are also producing Saahasam. The leading channel brought the rights of both powerstar`s film and Saahasam at Rs 12 Crs. Of which, Pawan Kalyan`s film fetched Rs 9 Cr, we were told. Previously SVSC (Rs 7.25 Cr) and Baadshah (Rs 7 Cr) were the films that fetched good money for its producers.

Pawan Kalyan-Trivikram film has garnered huge interests. The actor-director duo have earlier worked together in Jalsa. Several titles have been considered for the film, but none have been finalized but Attarintiki Daaredi is the title that is widely in circulation. 

Devi Sri Prasad has scored the music for the film. Samantha and Pranitha are Powerstar`s leading ladies. The film is now currently being shot extensively in foreign locales like Spain and Europe.

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