Hollywood often does it and now, it’s happening in Bollywood too. Hollywood studios have released several keenly-anticipated films on a Wednesday, so that the film has a 5-day bountiful weekend. Nikhil Advani has decided to follow suit with SALAAM-E-ISHQ, which hits the marquee in January next year.
Initially slated for a 26th January, 2007 release, Nikhil has decided to re-schedule its release by bringing it two days earlier -- on 24th January. Yes, SALAAM-E-ISHQ will release in India on Wednesday, simultaneously with its Dubai release. The other international markets -- U.S., U.K. and South East Asia -- will see a Friday release.
“Why not capitalize on a 5-day weekend?” Nikhil smiles, “In any case, 26th January is a national holiday [Republic Day] and if we bring the film on Wednesday, you can be assured of a whopping first weekend business.” Meanwhile, the music of SALAAM-E-ISHQ will hit music stores on 2nd December. In the past, GARAM MASALA, KYON KI… and SHAADI NO. 1 had also hit the screens on a Wednesday, but that was primarily to cash in on the Diwali festivities.