Salman Khan's flagship store for his charity 'Being Human' has opened in Mumbai, and the actor and his family were present at the launch.
Mandira Bedi the emceed the event, which was attended by everyone from Arbaaz Khan to Helen.
Speaking on the occasion, Salman made it clear that he didn't want to mix his NGO with his commercial work.
"Our designers will design the clothes and those clothes will be included in our collection. But we will not be branding it in movies," he said.
"Now characters like Radhe and Chulbul Pandey cannot be seen wearing a Being Human t-shirt," said the 47-year-old who formed the charitable trust Being Human.
People from the film industry often donate to the foundation. But Salman says he has put such a mechanism in place that they don't have to ask for charity from anyone.
"Sanju (Sanjay Dutt), Karan (Johar) and many people have donated to the foundation. But we have made the model such that we don't have to ask for money from anyone," he said.
"Everyone should start charitable work like this and competition should happen here. We must take it to a different level."
In picture: Salman Khan at the launch of Being Human's flagship store
Text: Sify/IANS; Images: Sify.com