One of the classiest audio launches in Kollywood was held at the Chennai Trade Centre by the Saroja team led by director Venkat Prabhu and producer T Siva of Amma Creations.
The venue was splattered with giant posters detailing different actors and aspects of the film. The atmosphere was set for a very different evening in the way guests were seated at round tables all around the hall. A medley of music was sung informally by Naveen, Raneena, Rahul Nambiar, Haricharan and Suvi.
The function began with an invocation and the lighting of the lamp by the mothers of the team members. This was followed by a stand up comedy act to introduce the film teaser and audio, by Darbuka Siva and Badava Gopi. Their act had people in splits as they watched teasers of the Making of Saroja, another short film the team had made dedicated to their producer Siva, and two songs composed by Yuvan Shankar Raja.
Producer Siva welcomed the gathering and praised Venkat. "I am holding this function on a grand scale to congratulate the efforts of Venkat. Once this film comes out it will be a huge success and he will receive more accolade" said Siva.
The first song screened was My Life… by the band Yodhakaa. This is the first English sound track in an Indian film and will only be used in promos. Kodaana Kodi… a club number composed in two days by Yuvan was shown, picturised on Sampath Raj and Nikita. A classy item number, it is choreographed by Kalyan.
Dost Bada Dost… written by Vaali and sung by Haricharan and Rahul Nambiar has a youthful feel to it and is bound to be a hit along with the other two songs shown. A montage song choreographed by newcomer Saravana Raj, features the four heroes of the film on a highway full of fun.
The event was attended by the Who’s Who of the film industry who was called to the dais to launch the audio, which was fixed to a tyre that was rolled in by the cast. AR Rahman was the special guest while others included Rama Narayan, other core committee members of the producers council, Fefsi Vijayan, Yuvan, directors KS Ravikumar, Bharathy Raja, Dharini, Sathyajothi Thiagarajan, Ameer, Sasi, M Raja, Sundar C, Priya V, Vikraman, Editor Mohan, actors Sneha, Jeyam Ravi, Vishal, Ashok, Riyaz Khan, Tarika, Prasanna,Vijay Vasanth, Ajay, Khushboo, Sangeetha, Trisha, Vijayalakshmi, singer SPB apart from Sampath Raj, Jayaraman, Premgi, Vaibhav, SP Charan, Vega and Siva ( the cast of the film) and the team from Pyramid Saimira including Swaminathan and Srinivasan.
Venkat Prabhu gave details about each song while the guests spoke informally about the team. Everyone seemed highly impressed with the film's promos and songs. Bharathy Raja as usual came out with one of his function specials- “Venkat Prabhu thinks like Hollywood", while Vishal commented that he had seen Rahman for the first time that evening. He praised the positive attitude of the producer while Vikraman remarked that the sync was good between producer and director.
Jeyam Ravi said apart from his own family, he would have loved to be born in Venkat's family and wished the team all success. Ameer wondered how Venkat was able to direct with a smile and asked why Rahman did not compose for small budget films. Sasikumar noted that though he was only one film old Venkat was generous enough to invite him. Other speakers included SPB, Sneha, Priya V, Dharini, Srinivas Venkat Prabhu delivered a very comprehensive vote of thanks.