R Ravindran of Dream Valley Corporation, producer of Aayirathil Oruvan seems to have realized his dreams.
The market buzz is that the Selvaraghavan directed epic has been sold worldwide for a whopping Rs 35 crore. The price is for theatrical, television and other rights.
After the producer screened the trailer and songs, the film became red hot in the trade. Selva has made it really slick and inviting.
The ordinary viewer who has nothing to do with the trade were shown some scenes of the film, in a test marketing and all of them were unanimous that it was awesome.
Once the word spread, Ravindran and his team were flooded with offers and rumours has it that a leading distributor has snapped up NSC area for a record Rs 7 crore, a price you have to pay for a big superstar film.
Please note Aayirathil Oruvan has no big stars, and is hero Karthi’s second release.