Arya is currently the hottest actor in Kollywood who has no dates till 2015!
His hands are full. Kannan directed Settai is releasing on April 5, followed by Selvaraghavan’s magnum opus Irandam Ulagam in May, and later by Vishnuvardhan’s Ajith starrer tentatively titled Valai. And he is also shooting for Raja Rani directed by Atlee.
Arya commands a whopping Rs 5 Crore today and his films can easily fetch Rs 20 Crore in the market. The star has a decent opening and a fan following especially among ladies and is strong in the B & C belts.
But for Arya , UTV’s Settai is going to be an important film. The film has him in the crucial role done by Imran Khan in the original Delhi Belly. The film has got an U certificate and is being marketed as a family entertainer and songs are already a hit. Settai sees Arya reuniting with Santhanam with whom he gave the blockbuster Boss Engira Baskaran.
Now for Arya, Settai has to become a super hit for him to ride on his star appeal. Arya did not have a release for a long time. And his last release Vettai in January 2012, was pretty lukewarm at the box-office.
So Settai has to get the opening and numbers to make his next film, the big-budget Irandam Ulagam attractive to the buyers. Arya is confident that Settai releasing on April 5 will be a hit, as it is a ‘friendship-comedy’ film which normally works in Kollywood.