Shahid and Genelia in a still from Chance Pe Dance
Out of all different movie promotion ideas, this one seems new. Bollywood actors Shahid Kapoor and Genelia D'Souza will be spending Wednesday night together in a car to promote their forthcoming film Chance Pe Dance, Mumbai.
"Shahid and Genelia will be spending a full night in a small car at the Kamalistan Studios. There will be vada pao vendors and cots nearby for the people. We want to make this the most talked about promotional activity in Bollywood and it's being done on a major scale," a source from the film unit revealed.
In the film, Shahid plays a struggler who comes to Mumbai to make it big in the movies. According to the source, the activity was planned as it bears semblance with the lives of those who come here to try their luck and also because a scene in the movie depicts it.
"This activity has similarities with our movie. In fact in his own days of struggle, Shahid used to sleep in a car many times. In the movie too, there's a scene where these strugglers have to spend nights altogether, because they have no place to stay," added the source.
The activity will continue till Thursday morning and those who will be present there will be able to share breakfast with the stars.
Produced by UTV, Chance Pe Dance is releasing on January 15.