Shahid Kapoor to endorse Wipro Consumer Care's 'Aramusk' brand

Last Updated: Thu, Nov 08, 2012 10:41 hrs

Wipro Consumer Care & Lighting (WCCL), which is being demerged from Wipro, today said that it has roped in Bollywood actor Shahid Kapoor as its brand ambassador for the Aramusk male grooming products.

"Kapoor has been signed on as the brand ambassador for the Aramusk brand, which includes deodorants and soaps," WCCL senior vice-president Anil Chugh told PTI over phone from Bangalore.

He said the contract with the actor will be for more than a year.

The company had earlier signed Juhi Chawla for its Safe Wash, Katrina Kaif and Amy Jackson for Yardley and Saif Ali Khan for Santoor.

Introduced by the erstwhile Calcutta Chemicals, Aramusk was the first men's soap in the country and changed hands several times. Wipro bought it last year from Mumbai-based VVF. Since then, the company rolled out the Aramusk products nationally.

The company also plans to roll out shaving gel, deodorants and face creams under the Aramusk brand.

On parent Wipro's decision to hive off the non-IT businesses into a separate arm, Chug said, "The process will take some time, as it needs a lot of regulatory and shareholder approvals, but it will help to focus on the FMCG business far more sharply."

"We'll get flexibility in terms of investment. We will get a mix of organic and inorganic growth. We will be looking at any acquisition that is in core category," he added.

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