Ace director Shankar has become proactive on social media. He has started his own Twitter handle @shankarshanmugh and also launched his official Facebook page.
He is regularly tweeting on his forthcoming AI and also publishing the latest stills of the film on his Facebook page. Sample: "Yesterday we shot with Vikram, Suresh Gopi, Ramkumar and Upen Patel.. no shoot today because of FEFSI - CM meeting. Met Bosco, the choreographer and had a discussion regarding the last song .. Catch you soon".
Shankar has realised that as a filmmaker it is best to directly talk to his fans and his trackers. It comes at a time when Shankar is in the final stages of completing his Vikram mass entertainer AI. There have been many rumours about the film and its progress and now the director himself can clarify it directly.
It is also a brand building exercise for Shankar. His post on his new FB page was about how Arrambam was an engaging entertainer and about Ajith`s stunning screen presence. He also had a lot of good things to say about producer AM Ratnam, with whom he had made his blockbuster Kamal film Indian.