Producer Aascar Ravichandran’s Shankar directed fantasy entertainer I with Vikram playing the lead has turned out to be the hottest movie in southern circuit. Many of the leading distributors are trying their best to procure the film for various territories.
I theatrical rights have been sold for Tamil Nadu at a mind blowing record price to Sushma Cine Arts. It is the single biggest deal in recent times, though Aascar Films are not willing to reveal the amount.
And Andhra theatrical rights for Telugu dubbed version of I has gone to leading distributor Tirupathy Prasad and RB Chowdhary ‘s joined distribution firm Mega Super Good Films. The price is said to be the highest ever theatrical dubbing rights for a non-Telugu film.
Remember Aascar Ravichandran had Hollywood action hero Arnold Schwarzenegger as the chief guest at the audio launch of I. It created a huge buzz all over India and subsequently the trailer of the extravaganza became an instant hit and had record views. All this made I a major brand, as the film gets ready for a Diwali release.