Kollywood’s hot and happening heroine Shriya Saran became the first actress in the country to be invited as a guest lecturer at the most prestigious business school in Asia- IIM Ahmedabad on Friday, February 12.
Remember, only Aamir Khan and Shah Rukh Khan had been invited as guest lecturers earlier at IIM. Shriya proved that she is the beauty with brains. The topic was marketing and branding of a film.
Says Shriya: “The Indian Media and entertainment industry is the fastest growing sector at present, so considering this IIM Ahmedabad had started a new program CFI — Contemporary Film Industry — A Business Perspective. I was there to give a lecture to 2nd year students of CFI and did a lot of research for the lecture for nearly five days.”
She was completely thrilled to be at the venue. She described how the business of films is conducted in Kollywood and Tollywood, to some of the best business brains of future. Needless to say the classroom was packed and the way she presented and answered the questions made it an instant hit.