Following in the footsteps of Tamil actor Ajit, southern actress Shriya Saran has decided not to endorse any soft drink brands.
"I did a soft drink ad some time back. Later, a mother came to me and said that her child started consuming more of that drink after seeing my ad. It made me measure my actions," said Shriya, who teamed up with Tamil superstar Rajnikant in Sivaji: The Boss.
A soft drink advertisement fetches actresses Rs 5 to 6 million for a four or five day shoot, while in a movie they have to slog for months for lesser remuneration.
Apart from Tamil films, Shriya also featured in Hindi movies Awarapan and Mission Istaanbul.