Siddharth has launched his production unit named Etaki Entertainment and will be making a bilingual titled Kadhalil Sodhappuvadhu Yeppadi (KSY) in Tamil and Love Failure in Telugu.
KSY has Siddharth and Amala Paul in the lead and is said to be an unusual love story with a twist in the end.
The film has music by Thaman and is directed by debutant Balaji with cinematography by Nirav Shah.
The film will be co- produced by Shashikanth of Y Not Films who has made films like Tamil Padam and Va.Quarter Cutting. It is being shot in Bangalore and Hyderabad.