SIFCC gearing up for an important meet!

Last Updated: Thu, Jan 04, 2018 10:58 hrs
RaviKottarakara

South Indian Film Chamber of Commerce is gearing up for an important meet on how to take Indian Cinema to the global market. The meet will be held at ITC Grand Chola on January 6 in Chennai and TN Deputy Chief Minister O Pannerselvam, ministers from the Union Government will also participate in the important meet. 

Veteran producer and distributor L Suresh said “Each and every industry has various issues to discuss. Piracy is a common and important problem for all film industries. Another key point to be discussed is how to explore the overseas market for South films. Unlike Hindi films, we don’t have a big overseas market. Tamil films are releasing in 25 countries, Telugu films in 5 countries, Malayalam films in 4 countries and Kannada films are only releasing in one or two countries. IDIBI bank used to fund films based on negative rights but due to bad approach, they stopped providing loans and we will hold talks with them. We will list out various problems and send a detailed report to Prime Minister Modi through Smrithi Irani”.

Anoop from Bharath Niti said that for the first time, their organization will seriously look into the issues in the film industry and form necessary strategies for the betterment of the film industry.

Ravi Kottarakara said that 65% of films in India are made in South India but they haven’t utilized the full potential in business. “We will also be discussing on how to make sure banks agree to fund films. Sushma Swaraj brought a business recognition to cinema industry but banks no longer agree to fund films”, said Ravi.

Producer Katragadda Prasad said “ Though India is world’s largest film production industry, we only have 9000 theaters, which is way lesser than China (35000 theaters). Also, the local body tax is higher in our country. We will highlight all these points in our report to the Government”.

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