SIIMA, the biggest and the most viewed South Indian Film Awards is back with its sixth edition and this time, VIVO is the title sponsor. The award ceremony will be hosted in Abu Dhabi on June 30th and July 1. Along with the feature film awards, SIIMA has also honored short filmmakers, technicians, and actors this year.
The awards ceremony saw in attendance Rana Dagubatti, Suhasini Maniratnam, Ambika, Nikki Galrani, Manjima Mohan, Aishwarya Rajesh, Mrs.Brindha Prasad – Chairperson SIIMA and Mr. Vivek Zhang – CMO VIVO India.
Actor Rana Dagubatti said "Short Filmmakers have started moving closer to the mainstream, and large studios have started capitalizing on their success with films like Ghazi, Kshanam and Pellichooplu. SIIMA Short Film Awards promises to support independent films and filmmakers to return to rebellious risky film making”.
Aishwarya Rajesh also recalled how she worked with short film turned feature filmmakers like Arun Kumar (Pannaiyarum Padminiyum) and Manikandan (Kaaka Muttai). Veteran actress Suhasini thanked SIIMA for uniting all the four industries under one roof like the good old days, she also went down the memory lane on her first short film experience and how difficult it was for her to get camera and film roll.
Brinda Prasad Chairperson SIIMA said "We at SIIMA are very happy to launch SIIMA short film awards. The awards ceremony held in Hyderabad last week was a huge success and saw the participation of a lot of young short filmmakers. This opens up a special platform to award young talent from the digital space. With digital entertainment growing leaps and bounds it cannot get better than this. The SIIMA short film awards will be an annual event.”
Delighted at the association, Vivek Zhang, CMO, VIVO India, said, "We are thrilled to have partnered with the most coveted platform representing South Indian Cinema Globally. As a global smartphone brand, we constantly try to connect closely with our target audience in different parts of the country. We believe that the popularity of South Indian International Movie Awards (SIIMA) is a splendid opportunity for VIVO to strengthen connect with the right audience and create a strong brand recall. Our latest offering in the Indian market is a step ahead in our endeavor to revolutionize the selfie phenomenon.”
SIIMA 2017 is supported by its title sponsor VIVO mobiles, Official host destination – Abu Dhabi, Airlines Partner – Etihad Airways, Lot Mobiles, Honer Homes and overseas partner Era Entertainment.
Here's the list of the short film Award winners
Best Short Film: Mudhal Kanave
Best Director : Dwarakh (Tanglish)
Best Actor : Akilan (Chennaiyil Oru Mazhaikalam)
Best Actress : (En Iniya Pon Nilave)
Best Supporting Role : Akash (Angry Birds)
Best Music Director : Rakesh Krishna (Sollanum Thonachu)