Lakshmi Movie Makers 25th production Silambarasan's Silambattam has suddenly become hot in the market. The film is now confirmed to release worldwide on December 18, as the big Christmas release.
Most of the theatrical rights of the film have gone for very attractive prices. Coimbatore area has gone for a record Rs 1.89 crore, the highest ever paid for a Simbu film.
Similarly Madurai, TK and South Arcot have gone for high prices at a time when the market is down.
The poster designs of the film are attracting the distributors. In the film Simbu plays a temple priest who due to certain circumstances is forced to take law into his hands.
A Mumbai model Sana Khan is being introduced as the film's glamorous heroine. It is cameraman Saravanan's directorial debut film
Silambattam songs of Yuvan Shankar Raja has also hit the bulls eye in the countdown charts. The song Where is the party tonight?... is already a hot favourite.
If the film is promoted a little more aggressively, it has potential to be a hit.