Director Anubhav Sinha, who has produced and directed a Holi song titled Holi War, plans to release it on YouTube March 15.
The song has been sung by Bappi Lahiri and Jazzy B.
Praising Sinha's decision, Bappi said: "All credit goes to Anubhav Sinha. It was his idea to put it on YouTube. All over the world people watch songs on YouTube."
He was speaking at a special screening of the song here Tuesday.
Bappi is confident that the song will be a hit.
"According to me, this is a superhit song. It will be played everywhere on Holi, nightclubs all over the world. Jaazy B sang very well, everything is fantastic," he said.
Composer-singer Shekhar Ravjiani was also present at the event and felt that Sinha's effort will help non-film music.
"We have done many films with Anubhav Sinha, he is a good friend and a great director... What he is doing here is launching a non-film music through a YouTube channel. I think that's a very big initiative because indie-pop has lessened since many years and here we will get to hear non-film music," Shekhar added.
The song has been composed by Sharib and Toshi.
Sinha has directed films like "Ra.One", "Dus" and "Tum Bin...". He has also ventured into production.