Sivakarthikeyan is a producer's dream: P Madan

Last Updated: Sun, Mar 16, 2014 03:14 hrs

​One of the top producers in Kollywood P Madan of Escape Artist Motion Pictures is a very happy man. He is the man with the Midas touch and is now all set for the release of his new Sivakarthikeyan mass entertainer Maan Karate which is all set for release. The audio of the film releases today (March 16). In a freewheeling chat to Sridevi Sreedhar, Madan speaks about his journey, his passion for cinema and his future plans.

Today Escape Artists Motion pictures is a big banner in Tamil?

My first film as producer was Vinnaithandi Varuvaaya which I co-produced with others and it was a break-even. Then I branched out on my own and made Azhagar Samiyin Kuthirai, which was critically acclaimed, got a National Award and was screened at festivals. But for any producer, it is return–on –investment that is the biggest goal. I can easily say that it was Kedi Billa Killandi Ranga which was my first hit.  This was the turning point in my film career. Then Desinga Raja became a break-even followed by the blockbuster hit Varuthapadatha Valibar Sangam.

What is the secret of your success and high box-office success ratio?
I would say it is team work. At Escape Artist Motion Pictures the core team of co-producer James, RD Raja the creative producer and me are good friends who are all passionate about cinema. We have no ego issues and work together for the betterment of our projects. We treat our distributors like partners and see that everybody in the film trade like exhibitors, channel who buys television rights profit from their association with us.  Maan Karate has shaped up well and right now, we are all focused on the marketing and publicity of the film.

Do you think Sivakarthikeyan rise to stardom was too fast?
 Not at all. I would say that he is one star in the industry who is disciplined, dedicated, sincere and is a producer’s dream. He has a huge fan following and is a household name today. He attracts huge crowds at shoots and is one hero who is loved by everyone. Recently a friend of mine was telling me that his 7-year-old son was insisting his name to be changed to Sivakarthikeyan.  Such is his popularity among kids.

I don’t treat him as an artist but share all the details of film’s business with him. With Maan Karate release, he will go places.  Today, his films fetch very high MG’s (Minimum Guarantee), and satellite television rights get sold even before the film’s shooting starts.

How have the songs in Maan Karate turned out?
All the songs tuned by Anirudh are peppy, mass and aimed at youth. In fact two songs are written by RD Raja, which are sure going to be popular

Your first teaser was appreciated by all. Sivakarthikeyan-Hansika pair looks cute. Please comment?
When we were doing the casting, I was adamant that the project needed a glamourous girl and Hansika was roped in. She was extremely cooperative and has really worked hard.

So when do you plan to release the film?
Well, that is the million-dollar question today. Ideally we want to go for censors on March 22 and a release on April 4. A big film like Kochadaiiyaan is yet to announce its release date officially and hence there is a huge uncertainty in the market about release date of other films. Nobody wants to clash with a Rajini sir film, so we will take a final call as soon as they announce a clear release date.

What next after Maan Karate?
Our next film is Kayal directed by Prabhu Solomon. We are in search of good scripts.

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