Sivakarthikeyan is now a star and his next release Varuthapadatha Valibar Sangam (VVS) would be a very important film for him. After the box-office success of Kedi Billa Killadi Ranga and Ethir Neechal, VVS is his third film to release this year.
The actor is planning a promotional tour which will take him to the nook and corner of Tamil Nadu. He is planning to go to Madurai, Trichy and Coimbatore before release and promote the film with theatre meetings and interviews with local FM Radio stations.
Varuthapadatha Valibar Sangam directed by debutant Ponram has been censored with a U certificate and producers Escape Artists Motion Pictures are planning to release it on September 6.
VVS stars Sivakarthikeyan, Sathyaraj, Soori and Sri Divya with music by D Imman which has already become popular.