With Taramani, director Ram has proved that despite giving two commercially failed (critically acclaimed) films, one can be in the industry and deliver a hit without making any compromise to his ideology and art.
The biggest success of Taramani is the self-deprecating narrative tone of Ram with a constant humor touch. The director’s voice-over sounded like a meme on the big screen and today’s youngsters embraced this novel attempt with their open arms.
The success of Taramani tells us that the current generation audiences are ready to accept art house films and slow moving dramas but the director should entertain them.
To be honest, Ram’s Katrathu Tamizh and Thanga Meenkal can be definitely rated one step above than Taramani but those two films didn’t taste instant commercial success and only got a cult status over the years, which indeed helped the director in getting niche audiences. May be the commercial failures of Katrathu Tamizh and Thanga Meenkal would have made Ram realize the need of captivating movie goers and he pulled it off in style with Taramani.
Karthik Subbaraj’s Iraivi also dealt with the independent women of this generation and their conflicts with today’s men but the film failed to become a commercial hit mainly because of the lack of entertainment factor. In fact, Ram recalled this similarity at the success meet of Taramani. “As our film got delayed, we were doubtful how audiences would react to the story because two films —Karthik Subbaraj’s Iraivi and Mani Ratnam’s O Kadhal Kanmani also discussed feminism and live-in relationship respectively”, said Ram.
The recent success of Arjun Reddy is another classic example that any art house film which engages audiences will be universally accepted. Sources say that Ram’s next Tamil-Malayalam bilingual ‘Peranbu’ starring Mammootty will be a heart-tugging emotional drama from director Ram and we only wish him yet another box office hit because there can be hundreds of successful commercial filmmakers but the victory of directors like Ram will only elevate the taste of movie goers and filmmaking standards in India.
- Rajasekar S