Sun Pictures have decided to opt out of the marketing of PVP Cinemas Rajapattai, creating shock waves in the industry.
Sembian Sivakumar who heads Sun Pictures has confirmed that they will not be marketing the film.
Rajapattai is a big budget film which has Vikram and Deeksha Seth in the lead and is directed by Suseenthiran.
It is an all out action entertainer, with music by Yuvan Shankar Raja.
Currently the unit is shooting two songs in Italy. Three glam girls Shriya Saran, Reema Sen and Saloni are there for added glamour.