There was a mad rush of new film `Pooja` functions in Kollywood on Sunday (July 15).
It was the last auspicious date as from Monday (July 16) the inauspicious `Aadi Masam` started in a industry driven by superstition.
Four big and small Tamil films had their `pooja` on Sunday. The biggest of them all is Shankar`s Vikram starrer I produced by Aascar Films. The other big launch was Venkat Prabhu`s Karthi starrer Biriyani produced by Studio Green.
Malayalam director Vinayan who is making a 3D bi-lingual in Malayalam and Tamil titled Dracula and Nankam Pirai respectively also held a pooja launch. The other small film launched was debutant director Soundar`s Thedinean with newcomers.