Suriya, Ram Gopal Varma and Cloud Nine are aggressively promoting their Raktha Charithram in Tamil Nadu B-tier towns of Coimbatore and Madurai.
It was a unique campaign for RC scheduled to release on Friday, December 3.
RGV said: "The marketing of RC should reach across TN, so we held promotional tours in Madurai and Coimbatore traditional citadels of popular cinema. The experience was out of the world. I have never seen this kind of crowds, and Suriya's reach is phenomenal."
Meanwhile Suriya and RGV charmed Madurai and Coimbatore, where they preferred to promote their films. Both the events took place the same day, thanks to Cloud Nine arranging a chartered flight.