Nayanthara has emerged as the numero uno actress in Kollywood today. She has the pick of roles
with top heroes and best banners. Her films ready for release are Yaradi Nee Mohini with
Dhanush and the bilingual Sathyam (Salute in Telugu) with Vishal. Right now she is
working with superstar Rajnikanth for the third time in Kuselan, has signed Aegan with
ultimate star Ajit and an untitled film with Ilayathalapathy Vijay.
When Moviebuzz had requested for an interview prior to the release of Billa,
Nayanthara who was in Tirunelveli shooting for Yaradi Nee Mohini said: Please wait, let
Billa release and I will speak to you after hearing the verdict?.
And today, exactly 100 days after the release and the film turning out to be a smash hit there is no
looking back for Nayanthara. In this exclusive interview to Sify.com, she speaks on how she
has changed her strategies and has turned to endorsements by becoming the brand ambassador of
IPL's Chennai franchisee, "Chennai Super Kings" run by India Cements Limited
All these days you were studiously avoiding doing endorsements and ad films. Why?
(Smiles) Like I have said earlier, I was not for endorsements as I never wanted to be over-exposed
and believed strongly that people should come to the cinema halls to see me. I had been avoiding all
the offers that came my way.First and foremost, I wanted to establish myself as a top heroine before
But your contemporaries like Asin, Trisha and Shriya were doing lot of ads. Please
You are absolutely correct. Please note that all of them started their career in modeling before
entering films and they were veterans at it. For me, films happened first and all my attention was to
make it big as an actress. My strategy was to establish myself as a top actress, get appreciation
and then maybe think about doing ads. All this has to happen in a flow. Just before the release of
Billa a major liquor giant wanted me to do a surrogate ad for them for a whopping salary. But I
was in no mood and it did not excite me at all. For me, to take up anything, I have to be totally
Why made you change your mind to become the brand ambassadors for
the Indian Premier League's Chennai Super Kings, run by India Cements
I was always curious and interested about cricket and was following the IPL Twenty:20 format
closely and when Shah Rukh Khan, Priety Zinta and Dr Vijay Mallya became franchisees I got
Are you interested in cricket? Have you ever watched a test match or ODI's ?
I have been a fan of cricket right from young age. I never used to miss watching any match on
Television with my brother who is a crazy fan of the game. But I have never watched cricket live in a
Who are your favourite players?
Undoubtedly it has to be the master blaster Sachin Tendulkar. When I was in school, I got hooked
on to cricket watching him on television. I like Dhoni's attitude and his captaincy. He is a cool cat
and I'm in awe of him because he comes from a small town and made it big in Indian cricket
dominated by players from the Metros. And of course Sreesanth who comes from Kerala, he has
spontaneity and energy and bowls fast. I will be meeting him in Mohali where I will be going to cheer
for my team Chennai Super Kings when they play there.
How did this deal with Chennai Super Kings happen?
About a month back, I had the chance of meeting Mr Gurunath Meiyappan at a friends place and
casually he asked me if I was interested in becoming the brand ambassador of Chennai Super
Kings. I thought that it was a fantastic idea to be associated with the game and to cheer and support
the Chennai team. Like I told you, for me, to do anything I have to be convinced and I agreed to be a
part of it. Let me also tell you that even if I weren't a part of Super Kings, I would have been
supporting the Chennai team as this city has given me everything. I owe my name, fame and rise in
tinsel town to Chennai, the most beautiful place in the world for me.
Images: Chennai Super Kings - Brand ambassadors launch
Are you excited to meet up with the Indian captain Mahendra Singh Dhoni?
Of course I'm really excited to meet Mahi. Yes. I will be showing up at all the matches featuring
Chennai Super Kings (smiles). I am also looking forward to seeing a cricket match live in a
In future are you open to do more endorsements?
Why not? But like my films I will be choosy and will take up an assignment only if I am interested
and convinced about the product.