Ajith’s Vishnuvardhan directed Arrambam is the hottest film in recent times. No film has been able to create so much hype and expectation before release. For the last one month the film has been the hottest topic of discussion on the social networking sites.
The hype and expectation meter has given a big push to the film’s marketing and sales. All territories have been sold out and in Tamil Nadu in some areas the second sales is taking part. It means somebody buying an area and later selling it out for a higher price.
In Tamil Nadu the most lucrative area for a Ajith mass film is NSC (North Arcot-South Arcot – Chengalpet) area. Recently Ayngaran had brought the area from the producer and he is now splitting it into three and making more money.
Leading veteran producer, director and distributor Ramanarayanan has purchased the Chengalpet area of the film at a whopping cost. Ramanarayanan is getting fabulous MG (Minimum Guarantee) offers from various screens in Chengalpet area.
By the look of it Arrambam is surely going to take a gargantuan opening. The film censored with a U certificate is scheduled to release on October 31.