By Sreedhar Pillai
Come June, July and August, the countdown has started for the release of this year’s biggies in Tamil. The next 100 days from June 14, the release date of Billa 2 will kickstart the biggest ever super star driven release rush in Kollywood.
Remember there has not been any big hero (a star who features in top 10 at the box-office) releases during 2012 summer peak season (April 1 to May 31). Many big star studded movies like Billa 2, Saguni, Maatran and Viswaroopam were initially planned as early summer releases, but due to various factors they got delayed.
The biggest hit of the season is Rajesh directed Oru Kal Oru Kannadi, the launch pad of Udhayanidhi Stalin. Another summer hit Sundar C’s Kalakalappu featured the relatively unknown Vimal and Shiva in lead roles.
The next 100days will probably see the release of some of the biggest movies of this year. All releases are subject to censor certification and completion of the films concerned. The dates announced here are tentative and listed by this writer after consulting trade experts. It may change, as no film in recent times have released on dates announced by the producer!
What about Tamil Film Producer Council’s (TFPC) much talked about decision to release biggies only during festival/national holidays? Nobody is willing to be quoted on it but in private they agree that it is not possible as too many big films with crores riding on them are getting ready for release around the same time.
A spokesperson for a leading multiplex concluded saying: “The release dates should be firmed up now and there should be at least two weeks gap between two big films so that every film gets its due at the box office. I hope the producers do proper marketing and promotions which are essential for the success of a film irrespective of its star cast.”
So folks get ready for entertainment extravaganza to unfold in the next 100plus days. It is going to be raining blockbusters as almost all top heroes will have a release. Everybody is unanimous that come rain or sunshine they will try to keep to the promised dates and to avoid any clashes.
Please note superstar Rajinikanth has already booked the Diwali date (November 13) for a solo release for his Kochadaiyaan during the festival of lights!