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The Dirty Picture at the races!

Source : SIFY
Last Updated: Sat, Nov 19, 2011 05:46 hrs
Vidya sizzles at <i>The Dirty Picture</i> music launch

If you thought only the humans were going ooh la la over Vidya Balan in The Dirty Picture, the equestrian species is about to join the bandwagon of fans too.
For the first time, an entire racing event will be named after a film.

On November 20, the Mahalaxmi Race Course will witness a huge dash of glamour as Vidya Balan, accompanied by director Milan Luthria, will attend the event to promote her forthcoming film.

The winner of the penultimate race of the afternoon, which has been christened 'The Dirty Picture Race', will be felicitated jointly by director Luthria, and Balan, who will be seen in a sensational 80s outfit.

The race forms, and the race book (purchased by horse owners and those who engage in betting), will carry the movie branding prominently. And the LEDs and CCTVs will run the film's promos on loop.

The film has a major horse-racing scene, which Vidya's character attends when her popularity is on the ascent. Therefore, the film's makers decided to integrate the film's marketing with an actual horse-racing event.

"Racing is about lifestyle and associating with a good upcoming Bollywood film is part of our menu to make racing days more exciting for the race goers," said Vivek Jain, chairman - RWITC Limited. "There is an increasing fit between sports and stars, and racing is no exception."

Said director Luthria, "Being a horseman who's raced horses and competed on them myself, the pounding of hooves is the only thrill remotely close to Vidya setting the pulse in The Dirty Picture. One of the stellar sequences in the film is Vidya backing a long shot and beating Naseer's character's favourite, akin to the racing sequence in Once Upon A Time... with Sultan and Shoaib."  

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