How big is Chandramukhi?- The third and concluding part of the in-depth box-office report on the film
Chandramukhi is turning out to be bigger than Padayappa or Baasha, in terms of box-office collections! All existing box-office records are being swept away by the Chandramukhi tsunami wave at turnstiles. It has become the favourite summer outing among families all over Tamil Nadu and there is a repeat audience for the film.
This clearly indicates the final verdict that Chandramukhi is a blockbuster of gargantuan propositions. In Chennai city (in 21 days) the film has collected a distributors share of Rs 1.27 Crore and is all set to break the Padayappa record of Rs 1.45 Crore! According to a trade analyst, the film may garner Rs 2.25 to Rs 2.50 Crore from Chennai city alone in the long run, making it the highest collecting film in history!
In Kovai territory, comprising Erode, Tirupur, Coimbatore, Nilgiris and Pollachi on 24 prints, Chandramukhi collected Rs 2.36 Crore in 21 days and may become the first ever film to cross the magic Rs 3 Crore figure from this area in the long run. In Tamil Nadu’s biggest territory the NSC area (North Arcot, South Arcot and Chengalpettu) the film is likely to get a distributors share of Rs 8 Crore! And down south in TK area (Tirunelveli- Kanyakumari) the collections are likely to be Rs 1.50 Crore twice of what Padayappa did!
If one were to go by these figures, then Chandramukhi will do business worth Rs 22.5 Crore from theatrical rights in Tamil Nadu. The normal practice in film trade to calculate the box-office takings of a mega blockbuster is to multiply the Chennai city distributors share by 2.5 = Tamil Nadu distributors share. And if family and repeat audience continue to support the film till the schools reopen (June 1) and there after if collections don’t drop drastically and average around 50 percent, then Chandramukhi may do theatrical business worth Rs 25 Crore from Tamil Nadu.
In Bangalore, Rajnikanth’s home town Chandramukhi will do Rs 1.50 Crore and from rest of Karnataka another Rs 1.50 Crore making it Rs 3 Crore. From Kerala the film is likely to make a distributors share of Rs 1.50 Crore. In Andhra also the Telugu dubbed version of the film is a super hit and is poised to make around Rs 8 Crore! And in other North Indian belts like Mumbai, Pune, Belguam, Ahmedabad, Ranchi and Delhi it has a potential to collect Rs 50 Lakhs mainly from multiplexes.
Overseas also Chandramukhi is a big hit especially in Malaysia, UAE, US and as per trade buzz, the film will be the first Tamil movie to do business over $ 1 Million (Rs 4.3 Crore). It is expected to do Rs 7 Crore overseas including DVD and local TV rights.
So the bottom line is that Chandramukhi has the potential to do business worth Rs 45 Crore worldwide with almost 60 percent coming from Tamil Nadu theatrical rights alone. It is truly amazing that a Tamil film could do such bumper business worth $ 10 Million!
We at Sify.com salute Mr Rajnikanth the ultimate superstar. His worldwide charisma and reach is truly phenomenal. Rajni sir — you are the Emperor of Tamil cinema