The Kolaveri effect in Mollywood

Last Updated: Tue, Nov 20, 2012 06:08 hrs

After the success of the Tamil song Kolaveri…  last year, it is the turn of the Malayali singers and composers to juxtapose the visuals of their making of the song shots, along with the music.

Soon after Deepak Dev and Vidyasagar came out with the video of the song Changathee from 101 Weddings, the Idiots gang is ready with theirs.

Idiots, by the way, is a film directed by debutant director Bawa and starring Asif Ali, Sanusha and Baburaj.

Meanwhile, after the amazing response to Mohanlal's song in Run Baby Run, Mammootty has sung for Jawan of Vellimala and Dulquer Salmaan is singing for ABCD.

Banking on hit formulas or what?


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