The out of the box campaign of KSY

Last Updated: Tue, Jan 24, 2012 03:34 hrs

Siddharth- Amala Paul‘s Kadhalil Sodhapuvadu Yeppadi  (KSY), a bilingual in Tamil and Telugu (Love Failure) has created a buzz with its innovative trailer and print media campaign. 

KSY produced by Y Not Studios and Etaki Entertainment is directed by debutant Balaji Mohan and has cinematography by Nirav Shah.  The campus love story has music by Thaman and is scheduled to release on Valentine day.

After a catchy promo trailer cut by editor TS Suresh, KSY has come out with an innovative print media ad campaign. The daily campaign is like an Archie comicbook featuring Siddharth , Amala and their thoughts.

One of blurbs in the ad has a smiling Siddharth musing – “ Appolam avapesumbodhu mind’ la yedho Ilayaraja song dhaan odum.”  Six months later a pensive Siddhath says- “Ippollaam ava pessarappo…yen mandayila yedho kuthu paatu odra maariye irukku !”

Siddharth has tweeted :  “KSY has a brilliant young team. They've created a beautiful product with a very moderate budget. Hope we can set positive trends with this one.”

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