You won't believe this, but several theatres across the country as well in Overseas will be decorated like marriage mandaps to herald the arrival of the biggest wedding of the season - MUJHSE SHAADI KAROGI.
In keeping with the theme of the film, producer Sajid Nadiadwala and his distributors have decided to release the film in this unique style.
“You have to make the entire process of movie-going exciting,” Sajid tells, “Since the title itself talks of marriage, making the entrance of theatres resemble mandaps was the best possible way to attract cinegoers.”
Meanwhile, Zee makes its foray into Overseas distribution with MSK and the company has decided to release the film with as many as 165 prints in the said territory - the highest number for a Salman starrer.
“They're leaving no stone unturned to give it their best shot. They've even organised contests, whereby the winners [six couples] will be gifted air tickets to Switzerland,” Sajid adds. Indiafm