WebSify
Follow us on
Mail
Print

TV viewers increasingly using smartphones to watch programs

Source : ANI
Last Updated: Tue, Feb 11, 2014 11:00 hrs

A recent study by Nielsen has revealed that TV viewers are increasingly watching programs on their own schedule and are streaming video through a computer or on their smartphones.

The study has found that an average American consumer owns four digital devices and majority of US households own high-definition TV sets, Internet-connected computers and smartphones, CBS News reported.

It has also been revealed that nearly half of the population owns digital video recorders and gaming consoles.

According to the study, time-shifting of television content grew by almost two hours, averaging 13 hours per month and viewers averaged nearly 134 hours of live TV viewing a month in 2013.

Nielsen has found that an average consumer spends about 60 hours a week viewing content across various platforms and 84 percent of smartphone and tablet owners say they use their devices as second screens while watching TV. (ANI)




blog comments powered by Disqus
most popular on facebook