Udayananu Tharam has taken the biggest ever opening in the history of Malayalam cinema. The film has grossed an amazing Rs 3.12 Crore in two weeks from 41 screens in Kerala with a distributor’s share of Rs 1.38 Crore!
Whether it may turn out to be the biggest ever grosser will be known only after a few months. According to C.Karunakaran, producer and distributor: “The film is definitely a blockbuster and crowds are increasing day by day due to positive word-of-mouth and added to that there is repeat audience”.
At Ernakulam Shenoys theatre Udayananu Tharam has broken all existing records and grossed Rs 19,80,000 in 17 days. Suresh Shenoy of Shenoy’s Cinemax says that Udayananu Tharam took a fantastic opening and no one has a bad word about it. The climax is the highlight and people are clapping, something unheard for a Malayalam film”.
Even in B stations like Manjeri in Malappuram district the film is creating new records and it looks like Karunakaran, the producer will make his investment from release stations alone.