Unique promotional strategy by 'Rajathandhiram' team

Last Updated: Wed, Dec 17, 2014 11:10 hrs

These days promoting a film is more important than producing and it looks like team Rajathandhiram is bang on, and is executing it in an innovative manner. Interestingly all the posters, teasers and trailers of the film are being launched in the Twitter handle of top celebrities.

Yes, the concept teaser of the film was first launched by GV Prakash Kumar, Samantha introduced the film’s heroine Regina Cassandra in her Twitter handle and STR will be introducing the film’s hero Veera.

Other celebrities like Venkat Prabhu, Premgi, Kreshna  and Khushbu have also launched the important characters in the film.

Now the big news is that on December 18, Ilayathalapathy Vijay will be launching the theatrical trailer of the film.

Directed by AG Amid, Rajathandhiram has cinematography by SR Kathir, songs composed by GV Prakash Kumar and background score by Sandeep Chowda.

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