US man auctions off surname

Last Updated: Fri, Dec 14, 2012 06:10 hrs

An American entrepreneur has put up his last name for auction, it has been revealed.

To many the idea of selling off the family surname might be crazy, but Jason Sadler says he wants to reinvest the money he makes into other "fun marketing things" and "give 10 percent of it to charity."

"I just saw an opportunity-my mom is going through a divorce and I don't need this last name anymore," CNN quoted him as saying.

"I thought 'How am I going to find a new last name?' well 'Why not just sell it?'" he said.

The bidding ended on December 13 on Sadler's website, and the winning bidder will pay 45,500 dollars for Sadler to change his name to Jason

For all of 2013, the 30-year old from Jacksonville, Florida, Sadler will legally assume the new surname decided by the winning bidder and will need to change all official forms of identification.

According to the Florida state courts system, the legal process may take several weeks and involves submitting fingerprints for a state and national criminal check, the associated cost for processing, a court date to consider the name change request and a judge's final approval.

"The reason I say that is that I don't want this last name anymore. The name Sadler doesn't mean anything to me anymore. And for me I want to work with a brand. I live in this kind of online marketing world and I'm very passionate about it. If I said I'll take any casino or pornography site-that would be selling out," he said.

However, Sadler has set some guidelines before the winning bid.

"{I had some legalese written up. If you read the terms and conditions-nothing political, nothing religious, nothing defaming anybody. There's been a lot of talk on the internet about giving me a dumb last name. It's just not going to happen. I have the last right of refusal," he added. (ANI)

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