Small is beautiful, and so is quirky. Sleeper hits come seemingly out of nowhere. They are films which take a slow start, that confound expectations, attract enthusiastic audiences who happily spread the word, resulting in box office returns that dwarf their modest budgets.
Varun Manian’s Radiance Media along with YNot Studios’ Sashikanth produced and Balaji Mohan directed Vaayai Moodi Pesavum was the launch pad for Mammootty’s son Dulquer Salmaan(who is already a big star in Malayalam) in Tamil. The film which released on May 9, after taking a soft opening picked up purely on word-of-mouth and is today a sleeper hit.