Shahrukh recently inaugurated Sound City, a dubbing and mixing studio. Owned by Mr. Feroz Lakdawala, the studio presents cutting edge sound technology for films. Also present on the occasion was veteran Yash Chopra. The superstar in his blonde streaks and dull gray sports shirt was his humorous self with Q-n-A.
Shahrukh, have you done any bit of dubbing at the studio?
Veer-Zaara is complete sync-sound product. So haven't had to dub for it separately. But I did dub some lines of dialogue for the film.
How do you think it was?
To say that this is advanced technology would be a gross understatement. The equipments are simply mind boggling, I don't seem to even make sense of it. Itni achi hain, mere zyaada palle nahi padi.
As an artist, how vital is sound to a film?
I think it constitutes the most important element in a film. In order to use superior quality sound, you need expensive technology. And the recovery of cost from this kind of investment isn't easy. So it wouldn't be a wise business decision but you would love it if you were looking at it at a creative investment.