Shahrukh recently inaugurated Sound City, a dubbing and mixing studio. Owned by Mr. Feroz Lakdawala, the studio presents cutting edge sound technology for films. Also present on the occasion was veteran Yash Chopra. The superstar in his blonde streaks and dull gray sports shirt was his humorous self with Q-n-A.
Shahrukh, have you done any bit of dubbing at the studio?
Veer-Zaara is complete sync-sound product. So haven't had to dub for it separately. But I did dub some lines of dialogue for the film.
How do you think it was?
To say that this is advanced technology would be a gross understatement. The equipments are simply mind boggling, I don't seem to even make sense of it. Itni achi hain, mere zyaada palle nahi padi.
As an artist, how vital is sound to a film?
I think it constitutes the most important element in a film. In order to use superior quality sound, you need expensive technology. And the recovery of cost from this kind of investment isn't easy. So it wouldn't be a wise business decision but you would love it if you were looking at it at a creative investment.
How would you rate Bollywood technology?
I think we have world-class gadget and gizmos. Yashji for that matter uses some of the best camera equipment available. It is only in the sound department that we are a little low-strung. But I guess sound centres like these should erase this deficiency too. It will be very interesting to watch how our technicians put to use the technology.
Veer Zaara is your upcoming release. How has it shaped up?
I am happy with the film. Besides romance and Yash Chopra style, it also has pain and emotions as its mainstay. Hopefully people will take to it like the rest of Yashji's films.
You have recently dubbed for an animation movie. Can you tell us something about that?
I think it's slightly premature to start talking about the film. You will hear it from the makers themselves in a week's time.
You take on animation/cartoon films?
Well, I think it's important that we do such movies too. The animation industry is at it's infancy in India. I hope ventures like these open up doors for more animation flicks.