'Veer-Zaara' to capture market

Last Updated: Mon, Sep 20, 2004 05:03 hrs

With the craze for VEER-ZAARA building up with each passing minute, it's a foregone conclusion that this Yash Chopra film will take a historic start when it hits the screens on November 12.

Realizing the potential of the movie and the craze for it, Yashraj Films are going all out to reap the benefit during the festive season. Talk that the film will be released with the maximum number of prints seems oft-repeated now, but what's unknown is that the film will occupy the maximum screens throughout the country as well as in Overseas [where Hindi films are screened].



Like, for instance, Yashraj is planning to have 10 or more shows everyday at this popular multiplex in Mumbai, which means that at least 3 out of 5 screens of this multiplex will be reserved for VEER-ZAARA. At the rate the screens are being booked, the film should be released with approx. 550 + prints in the domestic market - the highest-ever for a Hindi film.

In the Overseas territory also, there's talk that the film will be released with 250 + prints, with the best screens reserved for VEER-ZAARA. Of course, the exact number of prints will be decided in days to come, since there's still one-and-a-half months left for the film to hit the marquee.

While VEER-ZAARA would take away the major chunk of screens this Diwali, the remaining releases in the fray - AB TUMHARE HAWALE WATAN SATHIYO, MUSAFIR, AITRAAZ, HULCHUL, NAACH and ROK SAKO TO ROK LO - will have to strive hard to get the remaining screens.

However, there are whispers that at least 3 [or more] films will back out from this race. Which ones, did you ask. Keep watching this space - like always, we'll be the first to let you know about it!

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