Velai Illa Pattadhari- Dhanush's Wunderbar Films new entertainer gave the youth a film they could be proud of. Power-packed performances all the way, this film belongs not only to the lead actors but to director Velraj, music director Anirudh and P.Madhan of Escape Artists who marketed the film.
This movie was all about Dhanush's star power and the right marketing blitzkrieg. The film worked big time, and Dhanush has once again asserted his position in Kollywood with his style of understated acting and smart online marketing which enabled the film to take an extraordinary opening.
Velai Illa Pattadhari is turning out to be a blockbuster.VIP has collected a whopping net of Rs 19.15 Crore approximately from Tamil Nadu theatricals in its first week (July 18 to 24). VIP has become the biggest hit of the year so far. Remember the first copy of the film according to trade sources would not have cost more than Rs 6 Crore without taking Dhanush’s salary into consideration.
Add another Rs 3 Crore for print and promotions; so total landing cost would be around Rs 9 Crore.
VIP first week TN net is approximately Rs 19.15 Cr (no entertainment tax), assuming 60 % of Net is distributor share and it works out to around Rs 11 Cr. Humongous! The overseas, audio, satellite, rest of India would have fetched another Rs 10 to Rs 12 Cr.
Now it looks like VIP has a life time potential to collect around Rs 20 Crore plus as distributor share, making it Dhanush's highest grosser in his career.
Here is a rough estimate of VIP’s Tamil Nadu collections in its first week from the 8 Tamil film territories in the state –
1. Chengalpet = Rs 5 Cr 30 lakhs
2. Coimbatore = Rs 3 Cr 10 lakhs
3. Chennai City = Rs 2 Cr 65 lakhs
4. North & South Arcot = Rs 2 Cr 30 lakhs
5. Madurai = Rs 1 Cr 85 lakhs
6. Trichy& Thanjavur = Rs 1 Cr 75 lakhs
7. Salem = Rs 1 Cr 40 lakhs
8. Tirunelveli & Kanyakumari = Rs 80 lakhs
Total (Approximately) = Rs 19 Crore 15 lakhs