Vijay’s Bairavaa Kerala rights sold for a record price!

Last Updated: Thu, Dec 08, 2016 10:39 hrs

The Kerala theatrical rights of Ilayathalapathy  Bairavaa have been sold for a record 7.3cr (including print and publicity) to Rafi Mathira of Ifar International. Ilayathalapathy Vijay enjoys a great market in Kerala, thanks to his massive fan base among Malayalam audiences.

Directed by Bharathan, Keerthy Suresh plays the female lead in the film. Jagapathi Babu plays the main baddie in Bairavaa, which also has Daniel Balaji, Sarath Lohitaswa, Y Gee Mahendra and Sathish in pivotal roles.

Sources say that the makers will be soon announcing the audio launch plans while the theatrical release will be on Pongal 2017. It is worth mentioning that Bairavaa’s TN theatrical rights have been procured by Sri Green Productions.