Ilayathalapathi Vijay's Kaavalan is slowly but surely becoming stronger by the day at the box-office.
The family audiences all over Tamil Nadu are thronging the theatres, to watch this Vijay entertainer.
Says director Siddique, who is shooting for Hindi Bodyguard with Salman Khan and Kareena Kapoor in Pune: " My phone hasn't stopped ringing since the release of Kaavalan. The kids are enjoying the clean comedy of Vijay and Vadivel in the first half and ladies are hooked to the last 15 minutes of the stunning climax. The feedback that I'm getting is that it is an out and out Vijay film and he has excelled".
At the Tamilnadu box-office, Kaavalan has taken a better second weekend collections than the first week! At Devi Paradise, a mass theatre in Chennai the second weekend is much more than the first week. The first week collections were truncated as the film released a day later, and prints reached most of the centres, only for the evening show and there was no publicity.
Two days after the film's release Ilayathalapathi went on a counter offensive, as he started a one man campaign by giving interviews to the print and electronic media. Finally the channels started telecasting the songs, and the word-of-mouth was encouraging.
As a leading distributor said: "The vested interests went out of their way to sabotage the film, but people saw through the game and made it a hit. Nobody can make a good film a flop nor can a bad film be boosted by heavy publicity blitz."