Dhanush's Velai Illa Pattathari (VIP), before release is creating a huge buzz in the trade. The advance booking for the film has been very good and after a long time shows in Chennai suburbs are starting as early as 9am.
VIP is Dhanush's 25th movie in Tamil and has been given a U certificate, which means entertainment tax exemption. The film produced by Dhanush's Wunderbar Films is being aggressively promoted over all media platforms by Escape Artists, who are marketing the film.
The film is likely to release in approximately 350 screens in Tamil Nadu, which is huge by TN standards. Rakesh Gowthaman of the popular Vetri Theatre in Chrompet, a suburb of Chennai Tweeted: "Think VIP has been the best advance booking pressure for #Dhanush so far. Wish it'll be a mega treat for the fans".
A spokesperson for Sathyam Cinemas said that advance booking for the film is very good, the best they have seen in recent times. The trade feels VIP will definitely take a huge opening, and are hoping it will revive the TN box-office.