Kamalhassan is a happy man as Virumaandi has taken the best opening among the Pongal releases. The actor has also tied up with cable TV operators in villages by giving them a one-hour capsule of the film, which also includes an appeal to discourage piracy.
According to Kamal: “The method of using cable TV is unexploited and it is a way of reaching out to people through the most watched medium”. Meanwhile the actor has taken off on a one month tour to US, Canada and Europe where retrospective of Virumaandi will be held.
Virumaandi is garnering critical acclaim though it has been criticised for its excessive violence, blood and gore.