Kamal Haasan has confirmed at a meeting of producers on Wednesday (Dec 5) evening at Film Chamber in Chennai that his magnum opus Vishwaroopam will be shown on DTH platforms.
The DTH premiere will take place 8 hours before the film’s first show in theatres prior to the film's release. It is the first ever time in the world that a big film is being shown on DTH before its theatrical release.
A major DTH operator will work out the finer details of the telecast and its costing. They are planning to rope in other DTH operators, so that the film gets a wide viewing. Kamal and the DTH operator will be sharing the revenue.
Meanwhile the Tamil Nadu theatres are not taking it lying down. They have called for an emergency meeting of the association today and will take a call.
Said Abirami Ramanathan : “ We are holding an extraordinary meeting tomorrow to discuss this Vishwaroopam on DTH issue . It is a very serious matter that will have far reaching consequences for theatres in Tamil Nadu. We will talk after the meeting is over.”