Rajshri’s strategy of releasing VIVAH with minimal prints in the initial week and increasing the number of prints gradually has worked in a big way. Released with 211 prints on 10th November, the film is currently being screened in almost 300 screens at the beginning of its sixth week, which is a rarity.
Here’s the exact breakdown:-
Week 1: 211 prints
Week 2: 12 more prints added
Week 3: 3 more prints added [opposition: ‘Dhoom 2’]
Week 4: 28 more prints added
Week 5: 7 more prints added [opposition: ‘Baabul’]
Week 6: 5 more prints [opposition: ‘Kabul Express’]
In all, 266 prints of VIVAH are in circulation this week. In addition to the number of prints mentioned above, the film has been opened this Friday with 22 digital prints.