Rajshri’s strategy of releasing VIVAH with minimal prints in the initial week and increasing the number of prints gradually has worked in a big way. Released with 211 prints on 10th November, the film is currently being screened in almost 300 screens at the beginning of its sixth week, which is a rarity.
Here’s the exact breakdown:-
Week 1: 211 prints
Week 2: 12 more prints added
Week 3: 3 more prints added [opposition: ‘Dhoom 2’]
Week 4: 28 more prints added